Hire Me
Ghuzzala Malik "Faith"
ART DIRECTOR / VISUAL DESIGNER / ARTIST
Award-winning design expert skilled in leading design initiatives and recognized for work in developing impactful concepts across industries.
Agile professional with more than 18+ years of experience collaborating with clients to execute large-scale digital and print graphics. Able to interpret and apply graphic design principles to satisfy the criteria for all client projects and needs into complete data-backed, visual narratives.
I'm always interested in creating new design concepts.
Send MessageExperience
Senior Graphic Designer
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2022 - 2023
Senior Graphic Designer
Exact Market (U.S.)
• Worked with Head of Brand Strategy and the Creative Director to develop and design B2B complex marketing and sales enablement solutions for a portfolio of clients in the technology sector
• Put creative spin to execute on client technical requirements from prototype through final design while aligning to unique branding for over 50+ clients in a fast-paced, deadline-driven environment
• Produced a wide variety of strategic and tactical collateral including video storyboards, paid social, event collaterals, tradeshow booths, company apparel, blogs, infographics, flyers and one-pagers, presentations, eBooks, social and email banners, accommodating both print and web assets
Selected Achievements:
• Contributed creative and design for asset kits engineered for partner leverage across hundreds of businesses to grow channel revenue
• Grew fan community on YouTube by 5k+ views in 30 days with the launch of customized visual storyboards for Taos, an IBM company
• Helped launch creative swag campaign with unique logos to reward employees as well as valued clients
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2020 - 2021
Senior Graphic Designer
Transwestern, New Business Development (Houston, TX)
• Created and designed high quality and innovative marketing materials used across digital and traditional media, including digital ad campaigns, websites, eblasts, social media, motion graphics, white box for tenant space, and print collateral
• Worked with the research team to report on campaign effectiveness against B2B and B2C KPIs
• Developed virtual tours and augmented reality effects
• Determined style, technique, and medium best suited to produce desired effects
• Monitored, managed and executed a variety of tasks and efforts at different stages of discovery and execution
• Consistently worked through large request queue with fast-turn around and meeting all SLAs
Selected Achievements:
• Led the project bid for Mullen Medical Center and won the bid for the company valued over $20M
• Drafted more than 4 winning RFP proposals for Transwestern in various industries directly impacting annual sales revenue and resulting in projected year-on-sales growth of $24M
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2017 - 2020
Senior Graphic Designer
CBRE, New Business Development, (Houston, TX)
• Led development and production of custom marketing collateral to target new clients
• Produced strategic email marketing campaigns to capture businesses
• Deployed multiple platforms to develop interactive presentations for pitches and proposals
• Crafted custom vector maps in Adobe Illustrator and InDesign
• Mentored and developed new graphic designers to support cohesive design production
Selected Achievements:
• Ideated revenue-increasing design concepts for multi-million dollar clients
• Drafted more than 25 winning RFP proposals for CBRE in various industries directly impacting annual sales revenue and resulting in projected year-on-sales growth of $94M
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2013 - 2016
Graphic Designer
American International Group (AIG) (Houston, TX)
• Incorporated print and digital collateral into pre-established campaign initiatives
• Executed social media ad campaigns and tracked performance
• Collaborated with client on end-to-end design process
• Interpreted client needs and produced deliverables from prototypes to final design
Selected Achievements:
• Championed production of rebranding initiatives for American General Life Insurance Company (Western National), The United States Life Insurance Company in the City of New York (USL) and Valic to AIG brand
• Crafted design components for 3-year, global client communication and education plan
• Aligned team to construct and execute design vision in redesign effort before product launch; work increased AIG website views by 46% and increased overall user satisfaction by 28%
• Drafted more than 20 winning RFP proposals for AIG in various industries which resulted in increased annual sales revenue and projected year-on-sales growth of $25M
• Served as marketing and communication officer for Houston Young Professionals Employee Resource Group (HYPERG)
• Won two 1st Place MarCom Gold Award for a Graphic Design/Infographic piece provisioned for AIG/VALIC
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2007 - 2012
Associate Director of Marketing
D-Mars.com (Houston, TX)
• Led print and digital design projects
• Translated client goals into value-adding web and social media products
• Analyzed SEO, click-through, conversion, and engagement data to optimize digital presence
• Worked with the Head of Brand Strategy and the Creative Director to develop the B2B marketing strategy for agencies and clients in various industries around the local communities
Selected Achievements:
• Developed digital campaigns that increased sales revenue by 13%
• Delivered 60+ editions of D-Mars Newspaper and 15+ editions of Black Pages
• Designed 2 custom print books, which achieved mass retail distribution with Barnes & Noble
• Appreciation Award for Outstanding Performance
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2008 - Present
Creative Director | Owner
Faith Graphic Designs (Houston, TX)
• Direct a team including a product manager, developers, and vendors
• Completed over 1,000 projects with over 60+ clients
• Partner with a portfolio of clients to design digital and print assets including mobile applications, websites, video, content creation, blogs, marketing catalogs, logos, brochures, billboards, packaging, corporate branding, and custom illustrations
• Focus on UI/UX aesthetic and function balance to communicate client brand and solidify market presence
• Craft holistic campaigns that position brands to effectively reach clients on multiple channels
• Source vendors to minimize cost and execute marketing initiatives rapidly
• Present concepts and collaborated with clients until they are satisfied with the final deliverable
• Reimagine the UI/UX of existing assets based on in-depth research and analytics, and work with team to test iterations
Selected Achievements:
• For a tax services company, I administered social media presence leading to 50% increase in following and $3k+ sales increase
• Identified multiple vendor contract opportunities reducing print and web marketing costs by $2k
• Implemented SEO in social media marketing campaign for IT HUB Networks that increased customer impressions by 34%
• Grew fan community very quickly with the launch of customized Instagram ad campaigns for Skyline Hookah Lounge which resulted into a 40% growth for the business
• Kiewit’s cycling jersey design contest winner for the Bike MS: Texas MS 150 2024 race
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Education
Bachelors Degree in Fine Arts
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2003 - 2005
Associate of Applied Science: Graphic Design and Multimedia
Valedictorian of Westwood College (Houston, TX)
Valedictorian with GPA: 4.0
My story has been a part of the Westwood Showcase and is included as one of the success stories and photographs of 100 graduates from across its various campuses.
Worked for the student paper illustrating weekly articles. -
2005 - 2007
Bachelor of Fine Arts: Digital Design
American InterContinental University (Houston, TX)
Senior Vice President of AIU's Photography Organization.
Member of AIGA organization.
Services
My Quality Services
From business cards to memo templates, I can develop a wide variety of marketing solutions for your business. Let’s bring your business to the next level.
Design and maintain high-volume traffic websites, HTML emails, landing pages and microsites. Implement SEO, blog pages, online menu order, paypal, mailing list forms and email marketing tools.
The best social media solutions to help your business stand out against the competition. This includes social media consultation, content brainstorming and channel designs.
Design and create custom email marketing campaigns and newsletters by using dreamweaver and email marketing software such as Campaign Logic and Mailchimp. Analyze email marketing campaign results and conversion rates.
Whether you’re just starting out or redefining yourself, building a strategic identity will help define your market position and ensure you have a firm foundation for the future.
Design solutions to solve user needs and busines challenges through User Research, Information Architecture, Interaction Design, Visual Design, and Prototyping.
